Peach Maria Productions, the maker of GameMaster, has teamed up with Scuti to offer gamers rewards for viewers of an interesting new reality show.
Scuti created a gamer’s marketplace and “gCommerce” platform where players can earn reward points by participating in a game or, in this case, an offer, and then spend those reward points on a marketplace full of physical or digital goods.
Atlanta, GA-based Peach Maria Productions is creating the upcoming GameMaster video series. Hosted by actor Wil Wheaton. Laurie Locklear, the show’s executive producer, said in an interview with GamesBeat that the show will portray 12 up-and-coming amateur creators and skilled players in an American Idol-like talent show where they compete for a $1 million cash prize.
“We bring 12 players to live in a mansion and compete against each other,” Leclerc said. “At the end of the day, after 25 games in nine different game genres, we’ll find out who really is America’s best player or broadcaster.”
GameMaster is the first unscripted competition show of its kind. The twelve players will compete in more than twenty games across eight game genres and systems. After each week, one of the players will be sent home until there is only one winner.
More than 50,000 live streamers and social media influencers will follow, share exclusive content, and engage their followers in tasks and contests. The live-action finale (Episode 10) promises to be an amazing event, Locklear said.
GameMaster will engage fans with interoperable Scuti rewards that can be used to purchase digital items in the games featured on the show, as well as any game connected to the Scuti platform. GameMaster Season 1 will get a cash prize and a big contract with a major talent agency, and fans will unlock Scuti bonuses.
Scuti’s involvement extends beyond the episodes to the audience’s daily rewards. Scuti$ Rewards can be used to purchase in-game items, licensed GameMaster products, and hundreds of other products on the Scuti gCommerce marketplace, which is accessible through a vast network of participating games. However, players cannot take Scuti$ rewards and sell them to others or convert them into cash.
“Both GameMaster and Scuti are for gamers and gamers,” said Locklear. “Every partnership we create should be beneficial to our audience, and Scuti’s rewards are a great benefit.”
Scuti allows players to purchase curated products directly from the game lobby or main menu. With every purchase, players earn up to 5% of the retail price in Scuti$ bonuses.
“We’ll give a bunch of rewards,” Longano said. “What I like is that you get a bonus every episode. So I got a bonus. Let’s talk about 3,000 Scotty dollars for the first episode. I want to give you more bonuses for watching later episodes. So you collect Scotty dollars.”
You can use these Scuti$ to buy items in the games (which together have about 97 million users). You can buy things across a bunch of different games. You can share your $Scuti with other people but you are using them in the Scuti ecosystem and not benefiting from them, he said.
Scuti$ is interoperable across all game experiences and devices. Players can earn and spend Scuti$ across any connected trials.
“The GameMaster team is creating the next cultural phenomenon to capture the massive global gaming audience,” said Nicholas Longano, CEO of Scuti. Scotty is excited to provide fans around the world,
With Scuti$ rewards to enhance their gaming experience. GameMaster engages audiences with exciting content and rewards their gaming experiences using our interoperable system. We will carry all licensed GameMaster products, which will be available for players to purchase directly from their game lobby through the Scuti Market. GameMaster creates a connected ecosystem through livestreams, influencers and through Scuti, benefiting audiences, gamers, game makers and brands alike. This is actually a game changer.”
Lockliear said the show has 160 licensed partner products that will be linked to the show, and players can purchase some of those products on Scuti with the rewards they earn for watching the show. Certain licensed products will appear as product placements in the show.
“The GameMaster has the support factor and cuteness of The Great British Baking Show, but instead of a tent, they live in a giant mansion and really have a Deadpool attitude,” Locklear said.
The show will have social support through 50,000 “micro-influencers” with a collective reach of approximately 264 million people. These (paid) influencers will run contests where they will hand out items and hold watch parties.
The show will be broadcast on a nameless streaming service in five countries. It will air this spring.
“These people want to be the next ninja or Pokémon,” Locklear said. “We think this is the idol of gamers. They have great personalities. We reward our fans. We think gamers love games and want rewards. We partner them with Scuti$.”
Longano said he wants Scuti$ to be accepted everywhere in the gaming world, and if you buy something, you’ll get your Scuti$ back in rewards.
Howard Beech, head of partnerships and principal integrations for Peach Maria Productions, said in an interview that Lockliear had no problem selling the idea to a major streaming service without any footage. The show will be produced in Atlanta.
Most recently, Peach Maria Productions produced the SXSW Game Awards. The team has experience with unscripted shows like The Bachelor, Extreme Home Makerover, and The Amazing Race.
“What impressed me about Lowry and the team is that it’s very rare to find people who come from the world of television or the world of cinema who really understand the players and how to deal with them,” Longano said.
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