Achieving Social Commerce Success with Authentic, Interactive and Engaging Content: Innovator Intelligence—Coresight Research x LiSA
Introduction Social commerce is emerging in the West as a powerful channel for brands and retailers to offer customers a highly inspirational, interactive and frictionless shopping experience. Social commerce can include any online experience in which social interaction is paired with a seamless path-to-purchase. Examples include shopping through social media platforms, in-game shopping and livestream … Read more