The keto diet: Its popularity is plummeting as searches are down 87 percent in 2023

the Keto diet It may have peaked, however, with new data revealing the restrictive form of eating in order to lose weight, which has seen its decline in popularity over the past three years.

Analysis of Google data shows that online searches for the keto diet in the United States, for example, are down 87 percent from their peak in the first week of January 2019 compared to the first week of January 2023.

In fact, online interest in the popular keto diet has fallen every year since it peaked in 2019, and 2023 was the lowest on record, according to new discoveries by

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Ketogenic diet with nutrition chart, low carb meal plan, high fat meal plan and healthy weight loss
Google data analysis shows that online searches for the keto diet are down 87 percent. (iStock)

Bye keto

the ketogenic diet The keto diet, also known as the low-carb or no-carb diet, is an extreme weight-loss diet that restricts food intake. The term comes from the word ketosis, or the process of burning calories from fat instead of sugar.

Ketosis is the process of metabolism using fat as the primary source of energy instead of fat carbohydrates. The keto diet has been a popular choice among celebrities, chefs, and many other “health conscious” people over the years.

But no more.

“It’s not surprising that interest in the keto diet has decreased over the past few years. I also don’t see a reversal in the trend,” says Brenda Peralta, a registered dietitian at The Keto Diet.

“Keto is a very restrictive diet, cutting out almost an entire group of macronutrients. While people find that keto can lead to weight loss in the short term, it’s not easy to stick with it in the long term.”

And she is not mistaken. A previous study showed that 37% of people who quit keto do so because it was a very strict regimen.

“People today are looking for more sustainable approaches that allow for greater flexibility, not one-size-fits-all.”

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The popular belief that “cutting carbs is the way to go” has been debunked many times.

Humans need carbohydrates

the ketogenic dietThe low-carb diet, which is characterized by low carbs and lots of fat, is probably the most popular.

Her followers follow him with religious-like zeal, however Professor John Hawley Of the Mary McKillop Institute for Health Research, he said that few of his claims are supported by research on humans, especially very active humans.

“We’ve done studies on it, and we’ve tried to make high-fat diets work. They don’t work!” was previously 9Honey Coach said. “This is from the point of view of athletes. But do they work from the point of view of health?

“There’s some evidence that if you’re really diabetic, you should cut out some of the higher-carb carbohydrates.” Glycemic index Foods that raise blood glucose can be beneficial.

Tired after exercise and aerobics.  The concept of overtraining.  Exhausted woman lying on floor breathing and relaxing after heavy cardio training in home gym.  Sad fitness athlete.  Lots of work out.
If you exercise, you need energy. (Getty Images/iStockphoto)

But Hawley believes these benefits are so small as to make the ketogenic diet beneficial for the average person looking to drop a few pounds.

Most people add who Think Maybe they don’t do keto: A true ketogenic diet allows for 30 grams of carbs per day (equal to about one slice of white bread), which is nearly impossible to plan and maintain without a nutritionist’s supervision.

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Carbs = energy

Hawley disagreed with the popular belief that “cutting carbs is the way to go.” It’s a strong advocate for carbohydrates, as they are your body’s source of fuel. Say goodbye to carbs and goodbye to energy.

Carbohydrates are stored in the form of glycogen; Glycogen is what you use for energy [activities] Like running or swimming or cycling, whatever.”

For every gram of glycogen stored in your body, 2-3 grams of water is stored with it. So when you cut out carbs, you lose glycogen — but you also lose water, which it does It can make the weight drop by several kilos.

“But that initial loss is just a loss of water. That’s why it’s so fast,” Hawley explains. “This is not real weight loss.”

Additional reporting by Sam Downing.

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