Office Furniture World News On 1/16/2023
World-renowned integrative medicine pioneer Dr. Andrew Weil and Purecare, a leading health-focused bedding manufacturer, partnered to launch the health and wellness guru’s first bedtop collection.
The exclusive new partnership brings Purecare and its retail partners the brand’s Dr. Weil is respected and internationally recognized along with an expat and loyal following of millions of health and wellness conscious individuals. The partnership brings together a wide range of natural and sustainable bedding sources sourced from Portugal, Asia, Australia and beyond, with Dr. Weil’s guidance on topics such as sleep, wellness, relaxation, breathing and sleep education.
“Engaging with Dr. Weil to bring his vision for this collection to life has created a real connection that fuels the mission of both brands,” said Sarah Bergman, Purecare Chief Marketing Officer and Senior Vice President of Product Development. It can amplify our voices to reach the millions of customers who genuinely seek thoughtfully designed, eco-conscious bedding and better quality sleep.”
Dr. Andrew Weil™ by Purecare Bedding Collection debuts at the Winter Market in Las Vegas, January 29-February 1, 2023, combining Dr. Weil’s cozy aesthetic with natural dyes and vegan fabrics, accompanied by recognized certifications, including Fair Trade, Better Cotton Initiative, and responsible fluff standard, and OEKO-Tex. The full collection includes protectors, pillows, throws, comforters, comforters, and throws, and offers soft textures and warm, earthy colors and patterns influenced by Dr. Weil’s connections to the Southwest and travels the world.
The brand belongs to Dr. Weil brand to some of today’s biggest health and beauty groups, including Estée Lauder’s Origins™ bestselling skincare line. The brand expanded into the restaurant business with the successful 2008 launch of the True Food Kitchen—a partnership that includes financial backing from the likes of Oprah Winfrey—which continues to provide quality, organic food to loyal fans across the Southwest.
A graduate of Harvard University and studying the natural preventive medicine practices of cultures and educators around the world, Dr. Weil made medical history in 1994 when he established the world’s first integrative medicine program at the University of Arizona. His regular appearances on shows like The Oprah Winfrey Show and Ellen have earned him wider recognition for his work in integrative medicine, as well as the Weil Foundation, which has provided more than $5 million in grants and gifts to medical centers and non-profit organizations.
In an ongoing effort to advance the field of integrative medicine. In March 2022, Dr. Weil announced plans to begin work on the new Andrew Weil Center for Integrative Medicine, which is currently being constructed on the University of Arizona Health Sciences campus.
We are a bedding company dedicated to wellness. With every fiber of our being and stitch of our fabric, we care about everyone’s well being and everyone. Our textile experts and product designers dedicate their craft to one simple mission: to wrap the world in care, comfort, and wellness. That’s why a few of the world’s most respected health and wellness experts partner with Purecare. Because when we sleep well, we rise to live well, too.
About Dr. Will
Andrew Weil, MD, is a world leader and pioneer in integrative medicine, a healing-oriented approach to health care that involves the body, mind, and spirit. Learn more about his practice, books, and vision by visiting https://www.drweil.com/health-wellness/balanced-living/meet-dr-weil/about-andrew-weil-md/